Since the advent of the first digital cameras, the growth in photography has been phenomenal. This has had many spin-offs, one of which is the growing interest in art photography and the increase in the number of people visiting photography exhibitions. Now imagine going to an exhibition and being able to buy all the pictures on display, say about two hundred of them, all for the princely sum of about thirty quid. Imagine if you can store them in a way which does not intrude on your lifestyle and gives space for other artworks, so you only see them when you want to. They are not displayed on screens, but physical prints you can touch, and enjoy the sensation of the natural light from the window reflecting off their surfaces.
These exhibitions are, of course, called photo books, and they are astounding value for money. Printing technology today is so advanced that mass-produced books, in the right hands of course, can be produced exquisitely. And they have never been cheaper, thanks to the technology which allows plates to be made directly from digital photos, bypassing traditional film techniques. You can hold books in your hands, and they have a physical presence which goes beyond the internet.
The photo book costs less than an average meal for two in a decent restaurant. You can keep it all your life, revisit it whenever you want to, and unlike a restaurant meal, you don’t have to flush it down the toilet eighteen hours later.